Wednesday, 27 May 2020

Uncertainty due to COVID-19 pandemic

The world is currently in a state of confusion, panic, bewilderment, and uncertainty due to COVID-19 pandemic. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. 
  Covid-19’s scourge has spared none, irrespective of sector, size and vintage. “This is not a three-week, one-month, or six-week phenomenon. This is going to run for quite some time and the level of severity will vary by industry. There will be segments, like travel and hospitality that will be extremely challenged.

For a lot of start-ups that are low on runway, the only focus at this point in time will be to survive the year. They need to completely rethink their business plans and take decisive action depending on the industry they are in.

The viral contagion is ravaging economies, people and livelihoods. Coronavirus or COVID19 has already impacted the whole world more than any one of us were prepared for. We keep hearing lockdowns and measures to beat the impact of the virus, but in parallel, the collateral damage that has happened to businesses has been unprecedented. The expert analysis clearly shows that no one was prepared for this impact, as it was so quick and had a ripple effect that became completely out of control.

We are a strong country, and we will get through this by following slogan “Sabka Saath, Sabka Vikas” (development for all) and now we have to win “Sabka Vishwas” (global trust) to recover from COVID-19 pandemic.

Impact of COVID19 on the future of jobs time to start thinking about strategic planning post-COVID-19, here are some current issues followed by opportunities that you can start working on now;

Full-time Jobs will reduce
Companies will move more to hire freelancers and contractual workforce to carry out more and more jobs they need

Remote and digital working will become the new norm
Technology will improve significantly to provide not only remote working with great experience but also remote schooling. Homes will start having a home office to qualify for jobs in the future. Everything digital will replace almost everything that needs physical to connect to remote connections. Social distancing being enforced will make an impact on social behaviour and more people will work remotely encouraging social distancing as an accepted norm for a longer period.

Salaries will become unfixed
The obvious reaction to a financial crisis is cutting costs.

New jobs of different kinds will be created
Crisis situations take away millions of jobs, but new ones get created soon. With COVID19, Healthcare and wellness sector will get a tremendous boost and create more jobs. Digital economy will get a major boost and create more jobs for technology professionals. A major change that will start happening is ‘localization’. With reduced travel and possibilities of reduced global trade, local economies will re-emerge and start creating small job opportunities that were destroyed by rapid and massive globalization.

Asian economies outside China will see an increase in manufacturing jobs
It is likely that countries will start looking at each other more suspiciously after the COVID19 breakout and start investing and building local manufacturing capabilities with lower cost and better efficiency. Manufacturing will start moving to South Asian countries out of China and will create more related jobs in those geographies.

Reskilling & e-learning adoption shall emerge even faster
The ability to learn any new skills quickly will be an added advantage for any job seekers as almost every business will need to pivot in some way or the other to adjust to the new emerging trends & global forces. Even the employers will be more willing to invest in helping their current workforce learn new skills rather than investing more in creating & hiring for full-time jobs that carry the risk of getting redundant again with the emergence of new needs & technologies. Hence, quick reskilling & up-skilling will be another new norm, that will in-turn enhance the rapid adoption of e-learning tools & platforms.

Fitment will overrule qualifications
With the changing needs of businesses on who they need to hire, increased focus will be to hire people with the right attitude who can learn any new skills faster than others. Degrees and qualifications will not matter as much as they did earlier. People will learn quickly to fit into new jobs and start in new jobs afresh instead of banking on their degrees & prior experience for too long.

Fresh graduates will be expected to learn by themselves & come prepared
Fresh graduates expecting lengthy training and getting paid during the period will fade away faster than expected. Fresh graduates will now make themselves ready for the job outside the system if they have to contest for a new job. The fresh graduates can also expect additional competition from the lateral and experienced people who will now be looking for new jobs and even ready to accept lower salaries.


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COVID-19 is changing everything - Career in Digital Marketing

Also, digital marketing is a diverse career option that has a place for everyone willing to try something creative and out of the box. Digital marketing can be done using different methods, including paid ads, search engine optimizations, social media marketing, and email marketing.
Every individual is continuously looking out to do something unique when it comes to the career. And as we all know how much the digital marketing is on the boom, so having a career in digital marketing is going to keep you into the win-win situation. If you look into the upcoming career opportunities, there are a lot of career opportunities in digital marketing. And the best part about this field is that you do not need to worry about which education field you belong to. Whether you are an engineer or a lawyer, you can anytime go for a career in digital marketing.

So now you must be thinking how is that possible. In this blog, I am going to give you a few upcoming career opportunities that will give you an overview. In order to get into digital marketing, you can also take up a short-term digital marketing certification course and then get a job. Here are the top careers:

1. Digital Marketing Manager 
2. Content Marketing Manager
3. Content writer
4. Inbound Marketing Manager
5. Social Media Executive
6. SEO Expert
7. Search Engine Marketer
8. Graphics Designer
9. Videographer
10. Website Content Writer
11. Advertising Expert

Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.

The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.

93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 50%+ of internet users make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.

1. The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.
2. It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
3. According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.
4. It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
5. You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.
6. You can dress as you like so say bye bye to the boring formals

In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss.

COVID-19 is changing everything. 

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Wednesday, 13 May 2020

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Sunday, 10 May 2020

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Tuesday, 5 May 2020

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